TORONTO: Whether it is a live video stream of the 100-meter dash,
on-demand replays of diving, or notifications when the national team
wins a medal, the mobile app is likely to play a greater role in the
2012 London Olympic Games.
Nearly 30 percent of 1,330 people questioned in an online survey said
they would watch the Games on their smartphones, and 31 percent planned
to view it on their tablets, according to TechBargains, a
California-based deal aggregation website for electronic products, which
conducted the poll.
Meanwhile, there are no shortage of apps available.
NBC Olympics on iOS and some Android devices has information including medal counts, news and athlete biographies.
The app also features the Prime Time Companion, which syncs with NBC’s
primetime broadcast and allows users to access additional trivia, polls,
slideshows and videos on what is currently being aired.
“If you’re watching something on Michael Phelps or Ryan Lochte, it may
have a popup that tells you to read their bios, offers you a slideshow
of Ryan Lochte, or a video of Michael Phelps from Beijing,” said Chris
McCloskey, vice president of communications for NBC Sports Group.
NBC Olympics Live Extra, a second app is only available in the United
States. People looking to stream the event in Britain can download BBC
Olympics for Android, iOS and Blackberry, while viewers in Canada can
download CTV Olympics for Android, iOS, BlackBerry and Windows Phone.
London 2012 Results is one of several official apps from the
International Olympic Committee. It provides event results, schedules,
medal counts and information on athletes and venues. The app is
available worldwide for Android, iOS, Windows Phone and Blackberry
devices.
National teams have also released their own apps.
2012 Team USA Road to London lets fans send messages to U.S. athletes
via Facebook or Twitter, and provides the latest updates on the team.
The Australian team has an app called Australian Olympic Team London
2012.
When a major event happens at the Games, the Canadian Olympic Committee
plans to release updates through its app, Canada Cheers 2012.
“This year’s Games are supposed to be the most social Games ever,” said
Dimitri Soudas, executive director of communications for the Canadian
Olympic Committee.
“We’ve really turned up the heat on being more interactive and engaging and providing more information to our fans.”
For strictly medal counts, Medals 2012, released by eGames Consulting,
provides push notifications when the user’s national team wins.
The London 2012 Olympic Games began Friday and run until Aug. 12.
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